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First-Year Marketing Students Host ‘Upcycled’ Market Days

November 26, 2018
Community News
Campus: Thunder Bay
Enterprise Challenge

November 26, 2018, THUNDER BAY, ON – First-year students in the Business Marketing, Accounting, Human Resources, Business and Business Fundamentals programs at Confederation College are hosting Enterprise Challenge Market Days this week, ending Friday, November 30. The market runs from 9:00 a.m. to 3:00 p.m. in the Shuniah Student Lounge and outside the Ryan Hall Cafeteria. Each day, students will be selling products that they have created by upcycling or repurposing unused materials.

Proceeds from the week-long sale will be donated to Confederation College’s Student Emergency Fund, which includes support of the Student Food Bank.

“The Enterprise Challenge teaches our students the importance of being accountable and emphasizes the critical roles that sustainability and social responsibility play in today’s business environment,” said Erin Oner, Program Coordinator and Professor for Business Marketing. “With proceeds being contributed to the Student Emergency Fund, it teaches our students the importance of giving back to our community.” 

Products range from decorative ornaments, clothing and accessories, pet supplies, home decor, jewellery, woodcrafts, candles, garden supplies and much more. 28 student groups have set up shop for the week, selling to the College community. The public is also invited to stop in and do some holiday shopping.

To successfully complete the Enterprise Challenge, each student must first develop their own individual code of ethics using the Seven Sacred Teachings. Students then work together in teams to create a basic marketing plan, manufacture a new product using repurposed or upcycled materials and promote the sale of that new product.

For more information about the Business – Marketing program, visit

Enterprise Challenge
Enterprise Challenge
Enterprise Challenge
Enterprise Challenge
Enterprise Challenge


Confederation College has been serving the citizens of northwestern Ontario since 1967 meeting the educational needs of students in a catchment area of some 550,000 square kilometres. Along with its main campus in Thunder Bay, Confederation College has eight regional sites located in Dryden, Fort Frances, Geraldton, Kenora, Marathon, Sioux Lookout, Red Lake and Wawa. 

Confederation College delivers exceptional education and training to an average of 6,500 combined full- and part-time students per year and currently has a total of 850 full- and part-time employees. Confederation’s regional economic impact and contribution is valued at $643.4 million annually.



For more information, please contact:

Vince Ponka, Media & Communications Officer

Ph: (807) 475-6137, Cell: (807) 620-0043, E-mail: